Discovering advocacy successes through participatory evaluation

By Catherine Lalonde and Kathleen Schaffer

Catherine Lalonde is the senior program officer for the Francophone Africa program, and Kathleen Schaffer is the senior program officer for the Anglophone Africa program.

This post is the second in a blog series on the evaluation of FCI’s multi-year advocacy project, Mobilizing Advocates from Civil Society. Find the first post here.

Evaluating advocacy is far from simple. Advocacy is not straightforward, as advocates often need to readjust strategies to influence decision-makers when government leaders and policies change. So it’s often difficult to attribute a policy success to a specific advocacy effort. We are grappling with these challenges firsthand as we evaluate our advocacy project Mobilizing Advocates from Civil Society (MACS).

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Reflections on evaluating advocacy

Catherine Lalonde is the senior program officer for the Francophone Africa program.

Saving the lives of women and children around the world is a team effort. It takes the voices of community and religious leaders, health professionals, concerned citizens, young people, and impassioned activists to effect change. Prioritizing women’s and children’s health requires sustained advocacy.

Yet, determining whether certain advocacy efforts are actually achieving desired results—evaluating an advocacy program—is challenging. Through the evaluation of our Mobilizing Advocates from Civil Society (MACS) project, which brings together civil society organizations and equips them with skills to be effective advocates, we are reflecting on what it means to evaluate advocacy.

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